Pick Pock Creation
Chef at home

Client: Pick Pock
Services: Art Direction, Brand Identity, Graphic Design

Packaging, product labels, catalogue and communication material developed for Pick Pock, the food brand of ready-to-eat portions.

Pick Pock, sous vide ready meals

Pick Pock makes ready meals mainly using low temperature / sous-vide cooking. The products are vacuum packed and designed to be prepared quickly at home or at work.

The visual system extends to every communication material, keeping packaging and brand communication consistent.
Pick Pock products are delivered as single portions, so the packaging plays a concrete role both in recognising the product and in the customer’s experience: a practical system that brings brand identity, product information and a distinctive visual presence together.

Stacked Pick Pock packs, packaging rendering on a neutral background

Two Pick Pock packs with the windows onto the product

Pick Pock pack seen three-quarters with label and window

Pick Pock label with the photograph of the ready meal

Pick Pock vacuum bags with the labels of the different dishes

Pick Pock label applied on the tray of an onion side dish

The catalogue

Beyond the packaging and several other communication materials (flyers, posters, ads) I developed the first ready meals catalogue, including the photography of the bags and the ingredients.

Pick Pock catalogue open on the ready meals section

Double page of the Pick Pock catalogue dedicated to vegetables

Double page of the Pick Pock catalogue dedicated to grains