Gierre Sogeco
Professional ovens

Client: Gierre Sogeco
Services: 3D Rendering, Art Direction, Graphic Design

3D product rendering and visual communication for the Gierre Sogeco professional ovens: product families, details and catalogue visuals.

Gierre Sogeco ovens for gastronomy and pastry

Gierre Sogeco is an Italian company working in professional catering equipment, with a particular focus on professional ovens.

The oven lines are developed for catering professionals, and include ovens with mechanical controls and digital ovens with a touch screen, programmable through an app.

Rendering of a professional kitchen with stacked Gierre Sogeco ovens and stainless steel worktops

Realistic industrial rendering

I worked with Gierre Sogeco on the visual presentation of their professional ovens for the catering, gastronomy and pastry sectors, bringing product rendering, graphic design and art direction together.
The goal was to build the communication material for catalogues and website before the ovens even came off the production line. The renderings had to look as close as possible to real photographs.

Starting from the 3D models, I developed high quality still-life renderings focused on realistic materials, texture, lighting and product detail.
The work started from the CAD files supplied by the client, rebuilding finishes and reflections both in studio environments and in professional kitchen settings.

Professional Gierre Sogeco oven with the door open, three-quarter rendering on a light background

Double chamber Gierre Sogeco oven with both doors open, rendering on a light background

Professional Gierre Sogeco oven with digital control panel and open door

Gierre Sogeco oven with the drop-down door open and trays inside

Professional Gierre Sogeco oven seen from the front, with handle and control display

Family of professional Gierre Sogeco ovens in different sizes in a group rendering

Group of Gierre Sogeco ovens in different sizes with the doors open

From 3D models to product communication

Beyond the digital assets I also looked after the creation of the communication materials, in particular the line catalogues, the product price lists, the technical brochures and the product launches.

Gierre Sogeco brochure cover, Snackery Pastry Gastronomy line

Catalogue page with the three families of Gierre Sogeco ovens: Bakery, Pastry and Gastronomy

Gierre Sogeco product sheet with the rendering of an oven on a light blue background

Gierre Sogeco brochure open on a double page with the oven range

Brochure double page with the rendering of an oven and the technical specifications

Catalogue double page with the photograph of a roast and the cooking table

Cover of the Gierre Sogeco catalogue The cooking intelligence with an oven in the foreground

Catalogue double page on a black background with the oven renderings and the technical data

Black catalogue double page with the rendering of an oven and the function icons