La Sportiva Alpine Tech
Technical mountaineering apparel

Alpine Tech, technical apparel for every situation

The Alpine Tech products by La Sportiva belong to a highly technical apparel line built around the needs of the most extreme technical mountaineering.

A down jacket that can be folded and packed down to almost nothing, and a reinforced hard shell made for glacier climbs as well.

Bringing technical apparel to life

Digital animation offers a way of communicating technical apparel that goes beyond static product photography. Movement, call-outs and material finishes become part of the product narrative, bringing product rendering, digital animation and art direction together into one engaging presentation.

The Supercouloir 1000 Down jacket

The brief was to create technical animations showing the features of the two garments. The animation, though, could not simply be a focus on parts of the products: the garments had to move as if they were being worn

The Supercouloir GTX Pro jacket

The hardest part was creating the movements the avatar had to perform. The animations go from a standard walk to nordic walking and on to climbing, with the aim of showing how the garments really behave in motion.