Rendering of the Salomon XT-Whisper brand corner with the white and blue displays

Salomon
La Rinascente brand corner

Client
Salomon
Services
3D Rendering, Art Direction, Graphic Design, Product Design
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Concept development for the Salomon brand corners inside La Rinascente.

Salomon XT-Whisper at La Rinascente Annex

During Design Week, Salomon activated a pop-up on the second floor of La Rinascente Annex, dedicated to the XT-Whisper.

So this was not simply a normal product display: it was part of a wider campaign built around the launch of the new colourways of the sneaker.

The brief was to create a brand corner for the campaign inside a defined space, with strict rules on finishes, dimensions and heights.

Side view of the rendering of the Salomon brand corner at La Rinascente
Rendering of the brand corner with the wooden bench and the displays
Front rendering of the two display blocks of the Salomon corner
The Salomon XT-Whisper brand corner installed at La Rinascente
The Salomon corner in the sneaker department of La Rinascente

Salomon XT EVO

The XT-EVO was launched in September 2026 as the new evolution of the XT family.

Salomon presents it as a product that takes the technical, racing DNA of the XT-6 towards a more sculptural, fashion-led language.

Here too the brief was to create a brand corner for the campaign inside a defined space, with strict rules on finishes, dimensions and heights.

Rendering of the Salomon XT-EVO corner with the graphic panel and the red carpet
Side view of the rendering of the XT-EVO corner with the black podium
Rendering of the totem with the campaign image of the Salomon XT-EVO
The Salomon XT-EVO corner installed in store
Totem with the XT-EVO campaign image at the point of sale

Salomon Speedcross 3

In 2024 Rinascente turned the Air Snake, on floor -1 of the Piazza Duomo store, into SneakersLand, a temporary project dedicated to sneakers.

The Air Snake is a structure designed by Aldo Cibic: a suspended track around 53 metres long that runs across floor -1.

The brief was to create a dedicated display and the graphics to apply to the assigned area.

Rendering of the yellow display for the Speedcross 3 along the Air Snake
Detail of the Speedcross 3 display with the boxes in view
Front rendering of the Speedcross 3 display with the Salomon logo
The Speedcross 3 display installed in the SneakersLand space at La Rinascente
Overall view of the Speedcross 3 display on the SneakersLand floor