La Sportiva Prodigio
Trail running and hiking shoes

Client: La Sportiva
Services: 3D Rendering, Art Direction, Digital Animation

Technical videos and 3D animation for the launch of the La Sportiva Prodigio Pro trail running shoe and the Prodigio Hike fast hiking shoe.

Prodigio Pro and Prodigio Hike by La Sportiva

The first is a competitive trail running shoe, the second a fast hiking shoe: both belong to the Prodigio family, but each is built for a different scenario.

Starting from the 3D scan of the shoes, the brief was to create technical but also emotional videos to present the two models during the launch event.

Still life of the La Sportiva Prodigio Pro trail running shoe on red digital terrain

Still life of the La Sportiva Prodigio Hike hiking shoe in the undergrowth

Prodigio Pro - La Sportiva

Prodigio Pro is the most cushioned and responsive trail running shoe La Sportiva launched in spring 2025.

The brief was to create a technical video of the features, to be shown at the launch of the shoe.

3D model of a mountain with the route and the elevation marks at 1250 and 1600 metres

The upper of the Prodigio Pro crossed by the lines that show its structure

Exploded view of the Prodigio Pro midsole with the Inner Core, Outer Cage and Film layers of the XFLOW technology

The features of Prodigio Pro

This shoe is made specifically for ultra runners and trail runners looking for speed, precision and comfort over long distances, with excellent performance on technical, uneven mountain terrain.

Prodigio Hike - La Sportiva

Prodigio Hike (GTX) is a fast hiking shoe, launched in spring 2025 as well

The Prodigio Hike resting on a rock among gravel and dry leaves

The Prodigio Hike in a puddle in the undergrowth

The features of Prodigio Hike

Prodigio Hike is made for fast hikers who want to move nimbly over mountain terrain, with a positioning more oriented towards comfort and protection than Prodigio Pro, while still staying light.