No Edge
Climbing Shoes family
3D scanning, product animation and art direction for the La Sportiva No Edge collection of climbing shoes.
No Edge climbing shoes
La Sportiva No Edge shoes deliver a modern, instinctive climbing style by wrapping the foot in a thin, even layer of rubber, cutting down the distance between toes and rock.
High detail 3D models
The models of the real products were scanned by Covision Media and turned into digital assets for the animation.
Capturing them at very high resolution made it possible to record texture, stitching and sole in detail, so that even the smallest finishes of the shoe could be rebuilt digitally.
Digital models this realistic let you create any kind of content for product communication: from classic still life to images in context and technical or emotional animations.
Presenting the family
The brief was to create a video presenting the family, renewed with new designs and colours. The aim was to focus on the names and the details of the different shoes.
An overview video of the collection, not an explanation of the technology.
The resulting video offers a dynamic way of presenting the collection while preserving the detail and the character of the original products, showing how 3D scanning and animation can turn a physical climbing product into a flexible digital asset for launches and brand storytelling. The moving shots bring out the structure of the No Edge sole, built to grip on the smallest holds: a technical detail that a single static image would have made harder to communicate.